Privacy Policy

Pure Change Online Privacy Notice

UPDATED: September 15, 2015

1. Introduction

(a) Web Site Owner. Pure Change LLC ("Pure Change") is the owner of this web site ("Pure Change Web Site"). Pure Change can be contacted by e- mail at This online privacy notice discloses Pure Change information practices for this Pure Change Web Site, including what type of personal identifiable information is requested in order to make a purchase, how the information is used, and with whom the information is shared. Note that other Pure Change web sites may be governed by privacy notices containing different information practices applicable to those sites.

(b) Anonymous Web Site Visits. In general, you can visit on the Pure Change Web Site without disclosing any personal information. Pure Change does keep track of the domains from which people visit us. Pure Change analyzes the data gathered from Web Site visits for trends and statistics.

(c) Web Site Transactions. At times, Pure Change will need personal information regarding a customer or a prospect. For example to process an order or provide a subscription, Pure Change may need to know a customer's name, mailing address, e-mail address and credit card details. It is Pure Change's intent to inform you before Pure Change collects personal information, such as user's name and/or address on the Internet. If you tell us that you do not wish to have this information used as a basis for further contact with you, Pure Change will respect your wishes.

2. Personal Information That May Be Collected 

(a) Identifying Information. In order to make a purchase, Pure Change will request a user to provide certain personal identifying information, which may include: name, postal address, e-mail address, screen name, password, telephone number, facsimile number, method of payment, and, if applicable, credit card number. Pure Change may request additional information necessary to establish and maintain customer's account.

(b) Service Quality Monitoring. Some Web site transactions may require a customer to telephone Pure Change, or Pure Change to call the customer. Pure Change will not contact you by telephone without your prior consent, except to confirm an order placed online and/or to inform a customer of the status of such order. Customer should be aware that it is Pure Change's practice to monitor, and in some cases record such calls for staff training or quality assurance purposes.

(c) Information from Children. Pure Change does not collect or maintain information from users actually known to be under the age of 18, and no part of Pure Change's Web sites are structured to attract anyone under the age of 18. No orders will be accepted from customers actually known to be under the age of 18. Orders placed by those known to be under the age of 18 are not binding and will be canceled. 

(d) Lost or Stolen Information. If a customer's credit card and/or password is lost or stolen, the customer should promptly notify Pure Change in order to enable Pure Change to cancel the lost or stolen information and to update its records with a changed credit card and/or password.

(e) Chat Rooms, Forums and Bulletin Boards. If customer participates in an Pure Change chat room, discussion forum, or posts messages to an Pure Change bulletin board, customer should be aware that the information disclosed and shared will be broadly available to other persons, both inside of and/or outside Pure Change, who have access to that chat room, forum or bulletin board. Some individual Pure Change chat rooms, forums or bulletin boards have additional rules and conditions regarding participation. Also, participant's expressed opinion is his or her own and should not be considered as reflecting the opinion of Pure Change.

(f) Links to Other Web Sites. A Pure Change Web site may contain links to other web sites. Pure Change is not responsible for the privacy practices or the content of those other Web sites. 

3. Uses Made of the Information

(a) Limited Uses Identified. Without customer's prior consent, Pure Change will not use your personal identifiable information for any purpose other than that for which it is submitted. Pure Change uses personal identifiable information to reply to inquiries, handle complaints, provide operational notices and in program record keeping. Pure Change also processes billing and business requests related to Pure Change Web Site participation.

(b) Marketing Uses. Unless customer selects the opt-out option herein provided, Pure Change reserves the right to provide customer with information about Pure Change's Web site, Pure Change products and services, and related information in which customer has indicated an interest. The information you provide to the Pure Change Web site may also be collected, used, analyzed and/or processed by Pure Change, or selected third parties on Pure Change's behalf, for marketing and other business purposes. Before Pure Change uses the information, however, Pure Change will notify customers and offer customers the opportunity opt-out if a customer wishes not to have personal identifying information used in this way. 

(c) Stored Information Uses. Pure Change stores the information provided by customer. Stored information is used by Pure Change and/or Pure Change agents: to support customer interaction with the Pure Change Web site; to deliver customer purchases; and/or to contact customer again about other Pure Change services and products. 

(d) Online Advertising. Some companies that help Pure Change deliver interactive on-line advertising, such as banner ads, may collect and use information about Pure Change's customers to help Pure Change better understand the types of advertising or promotions that are most appealing to Pure Change's customers. After it is collected the information is aggregated so it is not identifiable to a specific individual. If, however, customer would prefer that these companies not collect such information, please select the opt-out option herein provided. 

4. Disclosure of the Information 

(a) Within Corporate Organization. Pure Change is a multinational organization, with legal entities, business processes, management structures, and technical systems that cross borders. Pure Change may share your personal information within the Pure Change corporate organization, and may transfer the information to countries in the world where Pure Change conducts business. Some countries may provide less legal protection for customer personal information. 

(b) Mergers and Acquisitions. Circumstances may arise where for business reasons, Pure Change decides to sell, buy, merge or otherwise reorganize its businesses in the United States or some other country. Such a transaction may involve the disclosure of personal identifying information to prospective or actual purchasers, and/or receiving such information from sellers. It is Pure Change's practice to seek appropriate protection for information in these types of transactions. 

(c) Agents. Pure Change employs or engages other companies and individuals to perform business functions on behalf of Pure Change. These persons are provided with personal identifying information required to perform their functions, but are prohibited by contract from using the information for other purposes. These persons engage in a variety of functions which include, but are not limited to, fulfilling orders, delivering packages, removing repetitive information from customer lists, analyzing data, providing marketing assistance, processing credit card payments and providing customer services. 

(d) Affiliated Businesses. Pure Change works closely with affiliated businesses operating web site stores, providing services or selling products on each other's Web sites. These businesses identify themselves to customers. Customer information related to a transaction with an affiliated business is shared with that affiliated business. 

(e) Marketing Analysis by Third Parties. Pure Change reserves the right to disclose to third parties personal information about customers for marketing analysis; however, any information disclosed will be in the form of aggregate data that does not describe or identify an individual customer. 

(f) Disclosure to Governmental Authorities. Pure Change may release personal information to appropriate governmental authorities where release is required by law (for example, a subpoena) or by a regulation, or is requested by a government agency conducting investigations or proceedings. 

5. Use of Computer Tracking Technologies 

(a) No Tracking of Personal Information. Pure Change's Web Site(s) are not set up to track, collect or distribute personal information not entered by visitors. Through web site access logs Pure Change does collect clickstream data and HTTP protocol elements, which generate certain kinds of non-identifying site usage data, such as the number of hits and visits to our sites. This information is used for internal purposes by technical support staff for research and development, user analysis and business decision making, all of which provides better services to the public. The statistics garnered, which contain no personal information and cannot be used to gather such information, may also be provided to third parties. 

(b) Use of Cookies. Pure Change, or its third party vendors, collects non- identifiable and personal information through the use of various technologies, including "cookies". A cookie is an alphanumeric identifier that a Web site can transfer to customer's hard drive through customer's browser. The cookie is then stored on customer's computer as an anonymous tag that identifies the customer's computer, but not the customer. Cookies may be sent by Pure Change or its third party vendors. Customer can set its browser to notify customer before a cookie is received, giving an opportunity to decide whether to accept the cookie. Customer may also set its browser to turn off cookies; however, some Web sites may not then work properly. 

(c) Use of Web Beacon Technologies. Pure Change may also use Web beacon or other technologies to better tailor its Web site(s) to provide better customer service. If these technologies are in use, when a visitor accesses these pages of the Web site, a non-identifiable notice of that visit is generated which may be processed by Pure Change or by its suppliers. Web beacons usually work in conjunction with cookies. If customer does not want cookie information to be associated with customer's visits to these pages, customer can set its browser to turn off cookies; however, Web beacon and other technologies will still detect visits to these pages, but the notices they generate cannot be associated with other non-identifiable cookie information and are disregarded. 

(d) Collection of Non-Identifiable Information. Pure Change may collect non-identifiable information from user visits to the Pure Change Web site(s) in order to provide better customer service. Examples of such collecting include: traffic analysis, such as tracking of the domains from which users visit, or tracking numbers of visitors; measuring visitor activity on Pure Change Web site(s); Web site and system administration; user analysis; and business decision making. Such information is sometimes known as "clickstream data." Pure Change or its contractors may use this data to analyze trends and statistics. 

(e) Collection of Personal Information. Pure Change collects personal identifying information from customer during a transaction. Pure Change may extract some personally identifying information about that transaction in a non-identifiable format and combine it with other non-identifiable information, such as clickstream data. This information is used and analyzed only at an aggregate level (not at an individual level) to help P&P understand trends and patterns. This information is not reviewed at an individual level. 

6. Information Security 

(a) Commitment to Online Security. Pure Change intends to protect customer personal information and to maintain its quality. To achieve information security and quality, Pure Change implements appropriate measures and processes, such as using encryption when transmitting certain sensitive information. 

(b) No Liability for Acts of Third Parties. Pure Change will exercise all reasonable efforts to safeguard the confidentiality of customer personal information. However, transmissions protected by industry standard security technology and implemented by human beings cannot be made absolutely secure. Consequently, Pure Change shall not be liable for unauthorized disclosure of personal information due to no fault of Pure Change including, but not limited to, errors in transmission and unauthorized acts of Pure Change staff and/or third parties. 

7. Privacy Policy Changes and Opt-Out Rights 

(a) Changes to Privacy Policy. This privacy notice was last updated on September 15, 2015. Pure Change reserves the right to update its privacy policy statement at any time. A notice of any material change will be posted on the Pure Change Web site for thirty (30) days prior to the implementation of such change. 

(b) Opt-Out Right. Customer and/or prospective customer has the right at any time to cease permitting personal information to be collected, used or disclosed by Pure Change and/or by any third parties with whom Pure Change has shared and/or transferred such personal information. Right of cancellation may be exercised by contacting Pure Change via e-mail at After processing the cancellation, Pure Change will delete customer or prospective customer's personal information from its database. 

8. Access Rights to Data 

(a) Information Maintained by Pure Change. Upon customer's request, Pure Change will provide a reasonable description of customer's personally identifiable information that Pure Change maintains in its data bank. Pure Change can be contacted by e-mail at 

(b) Corrections and Changes to Personal Information. Help Pure Change to keep customer personal information accurate. If customer's personal information changes, or if customer notes an error upon review of customer information that Pure Change has on file, please promptly e-mail Pure Change at and provide the new or correct information. 

9. Accountability 

(a) Questions, Problems and Complaints. If you have a question about this policy statement, or a complaint about Pure Change compliance with this privacy policy, you may contact Pure Change by e-mail at 

(b) Terms of Use. If customer chooses to enter into a purchase order OR to subscribe to Pure Change's services, customer's action is hereby deemed acceptance of Pure Change practices described in this policy statement. Any dispute over privacy between customer and Pure Change is subject to the provisions of this notice and to Pure Change's Terms of Use Agreement which is hereby incorporated herein and which can be read at